Founder · Strategist · Systems
Thirty years shaping brand systems for organizations from Coca-Cola to the Olympics. Today that craft powers QV Brands, Deeper Global, and Deeper Websites.
Proof
HONORS: Addy’s, Clios, London International Awards · Communication Arts · Billboard #1 — “Be Beautiful”
The through line
Through KARMA, his music production company, Rick spent two decades scoring national television and radio in five-, fifteen-, thirty-, and sixty-second increments — a laboratory for distilling complex messages into emotionally resonant code. That work taught the art of persuasion at its most compressed: entertain, inform, and inspire action.
He carried that instinct into brand systems for organizations from Coca-Cola to the Olympics — distinctive, emotionally resonant work designed to serve both people who need products and services and the businesses that provide them. Resonance at scale is proven in culture: a Billboard #1 with “Be Beautiful,” and THE WAY, a bestselling Amazon book.
The ventures
An AI-native mental health and meaning index built around the questions people actually ask when life gets difficult — with reviewed resources for anxiety, depression, trauma, spirituality, and existential questions.
AI-ready websites for therapists — positioning, local SEO, structured content, and emotionally intelligent design.
Visit Deeper Websites →Brand strategy, naming, identity, messaging, and operating architecture for companies that need clarity under pressure.
Cultural artifacts
Co-written with David Ryan Harris, performed by Mindi Abair. Reached #1 on Billboard.
Listen →A Modern Tao Te Ching — clarity without being told what to believe.
“Easy to read and understand — like a conversation with a wise friend. Beautiful, simple, profound.”
— Mark Thompson
Read THE WAY →FAQ
Rick Julian’s personal ecosystem site connecting brand strategy, QV Brands, Deeper Global, Deeper Websites, THE WAY, and related work in meaning, culture, and AI systems.